Active advertisers◎
18+3 this month
FRIDAY, JULY 3
Advertising command center
Revenue, advertiser health, approvals, and delivery at a glance.
July ad revenue$
$2,740+18.2% vs. June
Qualified impressions◉
184.6k+11.4% vs. June
Needs attention!
74 approvals · 3 low balances
Revenue and delivery
Daily ad spend and qualified impressions
AD REVENUE$2,740↗ 18.2%
AVG. DAILY SPEND$91.33
EFFECTIVE CPM$14.84
Jun 4Jun 11Jun 18Jun 25Jul 3
Needs attention
Your owner task list
2 businesses awaiting approvalOldest request is 2 days old
2 creatives need reviewFor tomorrow’s auctions
3 advertisers have low balancesEstimated runway under 3 days
◷
Tonight’s cutoff
8:00 PM ETTomorrow’s auctions lock in 5h 42m
Top advertisers
July spend and performance
| Business | Spend | Wins | Impressions | CTR |
|---|---|---|---|---|
| NBNaples Bay Tours | $487.50 | 18 | 42.8k | 3.01% |
| SGSeaside Gelato Co. | $326.00 | 14 | 28.4k | 2.84% |
| NPNaples Paddle Adventures | $294.75 | 11 | 24.1k | 2.36% |
| BTBotanical Table | $218.00 | 9 | 17.9k | 2.12% |
Recent CRM activity
Latest owner and advertiser actions
Naples Bay Tours added $150
Wallet funded through Stripe preview
12 minutes agoCampaign creative submitted
Seaside Gelato · Events Banner
38 minutes agoFollow-up reminder due
Call Gulfshore Bike Rentals about low balance
Today at 3:30 PMBusiness approved
Naples Paddle Adventures moved to Active
YesterdayCRM
Advertisers
Every approved business, contact, campaign, balance, and next action.
ALL BUSINESSES24ACTIVE ADVERTISERS18PAUSED3LOW BALANCE3AVG. LIFETIME VALUE$684
| Business | Primary contact | Status | Campaigns | Ad balance | July spend | Last activity | Next action |
|---|
CRM PIPELINE
Business onboarding
Track businesses from first interest through active advertising.
12 open opportunities$4,350 estimated pipeline value9 days average time to activate
GR2 days
Gulfshore Bike Rentals
Local Services · Marco Island
CC4 days
Coastal Cravings
Restaurants · North Naples
GD1 day
Gulf Drive Charters
Tours & Attractions · Naples Bay
PS3 days
Paradise Surf Shop
Shopping · Vanderbilt Beach
ACToday
Artis Coffee House
Restaurants · Downtown Naples
NV1 day
Naples Vintage Market
Shopping · Bayshore
NPToday
Naples Paddle Adventures
Tours & Attractions · Vanderbilt Beach
SGToday
Seaside Gelato Co.
Restaurants · Fifth Avenue
REPORTING
Advertising performance
Revenue, delivery quality, inventory demand, and advertiser outcomes.
Gross ad revenue
$2,740+18.2% month over month
Auction win charges
286Across 18 advertisers
Qualified impressions
184,62096.8% qualified delivery rate
Website visits
4,9182.66% overall CTR
Revenue by placement
Share of July winning charges
Advertiser health
Current account distribution
24businesses
- Healthy
- 15
- Needs attention
- 5
- At risk
- 3
- Inactive
- 1
Placement performance
Demand, pricing, and qualified delivery
| Placement | Available days | Fill rate | Avg. winning bid | Revenue | Qualified impressions | CTR | Recommendation |
|---|---|---|---|---|---|---|---|
| Search Results Featured3 daily slots | 93 | 91% | $4.08 | $1,041 | 68,420 | 2.81% | Healthy |
| Sunset Feature Spot1 daily slot | 31 | 100% | $7.65 | $712 | 45,830 | 3.24% | Raise suggested range |
| Events Banner1 daily slot | 31 | 84% | $6.32 | $493 | 38,240 | 2.41% | Healthy |
| Beaches Feature Spot1 daily slot | 31 | 68% | $5.18 | $301 | 21,640 | 2.17% | Promote to advertisers |
OWNER REVIEW
Approval queue
Businesses and creatives cannot enter auctions until you approve them.
Seaside Gelato Co.
Fifth Avenue South · Submitted yesterday
✓ Listing claimed✓ Email verified○ Category review
Naples Paddle Adventures
Vanderbilt Beach · Submitted 2 days ago
✓ Listing claimed✓ Email verified✓ Category reviewed
SPONSOREDTaste summer
in Naples.
in Naples.
Seaside Gelato · Events Banner
Submitted 38 minutes ago · Tomorrow’s auction
✓ Sponsored label✓ Destination URL○ Visual review
FEATUREDYour Gulf
adventure.
adventure.
Gulf Drive Charters · Search Featured
Submitted 1 hour ago · Campaign paused
✓ Sponsored label✓ Destination URL○ Copy review